Did you know that the search engine industry is worth a whopping $16 billion? Search engines are not only a way for businesses to link up with consumers, but they are a significantly important driver of online sales as well. In short, search engines provide a unique online marketing opportunity for businesses, as a business that appears higher up on search engine result pages is more likely to be found, and thus make more sales than their competition.
Search engine optimization is one of the most beneficial methods of internet marketing out there. For the most part, search engine optimization increases the organic ranking of a website because it improves its overall quality and content visibility. Importantly, SEO companies only provide high quality marketing services for their clients by creating only unique, organic content. That matters, because about 70 [percent of the links search engine users click on are organic.
On that note, approximately three-quarters of Internet search engine users say that they avoid paid advertisements, clicking on only organic links instead. SEO companies are integral to boosting online sales because consumers are more likely to buy from a company with a stronger web presence than a company without one, and SEO companies provide high quality internet marketing solutions to their clients.
At the end of the day, SEO is a great way for companies to improve their overall recognition among the public and generate new leads. A business cannot succeed if no one knows about its existence, and SEO marketers make sure people know about the existence of their clients.