Search engine optimization involves the performance of certain tasks that will make the pages on a website optimized for the search engines. This is done so that the search engines will index and rank the webpage appropriately. Once this is done the website or webpage will begin to come up in the search listing whenever someone types in certain keywords. SEO can be a complex and confusing process for anyone that is new to it. Every single website on the internet can benefit from SEO. There are some basic search engine optimization techniques that should be learned. If search engine optimization is done correctly the results will be an immediate jump in search engine results. Everyone is competing for that all important 1st page ranking. Getting an article or webpage on the first page of Google is highly coveted, since it means that the website owner will enjoy a tremendous amount of traffic coming their way. One key element to successful SEO is keyword density. Certain keywords need to be used in the web content. Anyone that is trying to do search engine optimization to a website should concentrate on a keyword density between 2 and 4 percent. Certain meta keyword tags and meta description tags are used with SEO. The keyword should be in the title and in the website URL. Webmasters who take the time to do SEO will enjoy a higher search engine ranking and will get more traffic and visitors to their website than those who ignore search engine optimization. Search engine optimization also includes building one way links in social bookmarking sites. Different tools are used today for search engine optimization. Keyword rich articles and article directory submissions are also required with search engine optimization. The most successful website owners will hire professional search engine optimization firms to perform all the required search engine optimization tasks to their websites in order for them to rank higher in all of the major search engines.