Of all of today’s marketing professionals who work on social media campaigns, almost all of them, or about 94 percent, will track their clients’ followers and their fans too. This makes ideal sense, since this information is generally used in marketing campaigns and in pitches. And since social media today is one of many important factors that help drive results for companies and that help consumers pick out the companies they wish to use for buying services and products, having a stronger social media campaign is more vital than ever. Perhaps the greatest thing about social media is its role as an almost entirely free Internet marketing tool. Companies can advertise their services, announce new products, launch contests and promotions, and do any number of additional things through social media sites they operate. Via this trusted and very inexpensive online marketing solution, these businesses can build up their reputations very quickly and without much effort. Similarly, social media is a nice component that usually is wrapped up into another area like search engine optimization, which is a nice addition to any campaign because it takes into account keyword specific searches to further boost these companies’ reputations and to more easily connect them with the consumers who are seeking out their products or their service offerings, thereby resulting in more often than not a rise in online sales for these enterprises. Using a combination of these two elements, then, most companies enjoy success far beyond what they could have imagined previously. Some facts about SEO help drive home the need for using both of these services. For instance, this method dramatically increases the natural ranking of any website through improvement of quality and a higher visibility of content. Users today 70 percent of the time are clicking on these natural links and are almost completely avoiding the paid ones. And with closing rates that are significantly higher than those for more outbound leads like print advertising and direct mail, with SEO being at 14.6 percent and other outbound leads holding steady at just 1.7 percent, SEO is a noted improvement over having less technology oriented marketing based offerings. Plus, since 88.1 percent of online users aged 14 and older last year searched online for products, a combination of social media and SEO makes for much more fruitful endeavors for the companies that decide to combine these services; and most of the time, they usually only need to hire one company to do it all for them.