Studies done by various companies about online marketing show that around 70 percent of the people who use search engines only spend time clicking on organic links. Therefore, search engine optimization is a major element that contributes to online success. Seo reseller programs are popular for people who want to earn additional income on the web. Finding the best Seo reseller plans is a process that requires research and a basic understanding of the techniques used for improving the SEO score of a website. 75 percent of people who use search engines to find information they are looking for say they never venture on past the first page of their search results. Obtaining an organic position on the first page of a major search engine for a specific search term is why Seo reseller programs are so profitable. Website owners are required to outsource their search engine optimization needs in order to have a chance at success. In addition to search engine optimization, social media marketing is also extremely important, which around 90 percent of adult online users spending a significant amount of time on social networking sites like Facebook. Online retail sales are expected to reach 9 percent by 2016, which is a 2 percent jump from the current retail sales being experienced. Tracking fans and followers is a process that requires the proper solutions, and around 94 percent of social media marketers track all fans and followers. A reseller should recognize where opportunities exist online by determining what website owners are demanding. Demands overall will dictate the level of success that resellers will experience. As long as website owners are competing for organic position in major search engines, resellers will continue to make additional income on the web. Finding more information about how to become a reseller is accomplished by reading information in marketing forums.